It’s no secret that getting your business found online is critical to the overall success you’ll achieve, it is not possible to live by the statement of built it and they will come. Since there are hundreds of millions of websites online, you have to be constantly doing all the right things to make sure your website stands out in front of your competitors and can be found. Search marketing is rapidly growing as online search continues to evolve, today over 85 % of all searchers begin their search online from a novelty to a standard feature in our everyday lives.
Almost every business in the country, big or small and regardless of industry, has some kind of web presence, and everybody is competing for only a handful of positions at the top of search-engine results pages. Regardless of what type of industry you’re company is in, you will have at least one competitor who has been around longer and is trying harder than you at building their rankings online in search engines.
How can small businesses with limited experience and resources, compete and dominate online?
Today, search engine optimization (SEO) is no longer just about sheer size or volume. It’s not about which company that’s been online the longest, or who has the most links, or content. Nowadays, It is all about which webpage or website is the most relevant for the results a searcher is looking for. An SEO knows that, and can implement several strategies that will give you an edge over the competition.
Search engines like, Google, Bing, Yahoo and most all other are actually looking for very specific things in their algorithms when giving a one website higher rankings then another in a search from a user looking for specific keyword phrases.
By hiring a great SEO Expert that is familiar with all the things the SERPS are looking for can be a huge help in getting your business, products or services found online. Google is constantly changing the criteria and the way it ranks websites, and if you are not staying up to date and matching up with those changes then you won’t rank.
There are many ranking factors and a webmaster needs to be constantly keeping these things current.
On-page information and Content on your website needs to be good and Informative, that actually seems to help a website visitor find what they are looking for.
Off-page, this is where other websites and people are actually linking back to your business and website, because they liked what the read or what they received.
Social Sharing, Search engines actually do take into consideration how well your business and website is shared and talked about across all the social media platforms.
Just creating a website alone will not get it done, and trying to do all this Search engine optimization is overwhelming to most business owner. A good SEO service can handle this for you, just like a good Doctor that is always being trained on how to handle you when you get sick, a master Chicago SEO expert is always up to date on getting you ranked.
SEO firms can take away the need to have someone on staff to provide the serps with exactly what they need to make your business relevant, and they are far less expensive then hiring a full time employee that won’t have the expertise that you need to dominate Search.
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